How to Appeal a Suspected Inauthentic Product Complaint

What to Do About a Suspected Inauthentic Product Complaint

A "Suspected Inauthentic Product" complaint is a common and serious issue that can freeze your inventory and put your selling account at risk. This notification from Amazon means that a customer, a brand owner, or even Amazon's own automated systems have raised a question about the legitimacy of a product you are selling. This can be a deeply frustrating experience, especially if you know your products are genuine, but Amazon requires a specific and detailed response to prove it.

The most frequent reasons for a suspected inauthentic product complaint are customer claims and brand owner complaints. Customers may complain if a product doesn't feel or look genuine, if the packaging is damaged, or if they have a negative experience that leads them to question its authenticity. A brand owner may also file a complaint directly if they suspect you are selling unauthorized items. In both cases, Amazon's primary concern is to protect the integrity of their marketplace and ensure a high level of customer trust.

If you find yourself with an inauthentic product complaint, you don't have to navigate the complex appeal process alone. A mistake in your documentation or a poorly written POA can lead to a permanent suspension, putting your business at risk. Seeking professional guidance can help you organize your documentation and create a persuasive appeal that Amazon will accept.

Dealing with an inauthentic product complaint? Don't risk your inventory and your selling rights. Schedule a free, 30-minute consultation with our experts to create a flawless appeal and prove your product's authenticity.